Coach Diaz

Norfolk, Virginia has been known to produce some of the most electrifying athletes; Allen Iverson, Michael Vick, Ryan Zimmerman, Bruce Smith, Kam Chancellor, and much more. Coach Diaz has made it his mission to cultivate and endure the special talent out of Norfolk. Through his teachings and training, he also aims to create better students and people to help serve their community. The voice and theme carried a lot of the weight for the development of this brand. It was important for the copy to reflect Coach Diaz’s aspirations and for the visuals to take a step back and play a supporting role.